Sporting Media USA Inc. ("we", us" or "Sporting Media") is a wholly owned business division of the Sporting News Holdings Limited Company No. 018380V (‘Sporting News Group’). Sporting News Group is a group of companies which own, operate (either for ourselves or on behalf of third-parties) or represent a number of free-to-use digital sports media properties, which are either websites or mobile applications. In this notice, each of the properties is referred to as a "platform". When we refer to the "Service" in this Privacy Notice, this means the provision of the content on the platforms to the user. This Privacy Notice explains why we collect information concerning the users of the platforms (each a "user", "you" or "your"), what type of information we collect and how we use that information. This Privacy Notice applies to any such information collected via any platform which displays it (or a link to it). Any references within this Privacy Policy to the Sporting News Group includes Sporting News Holdings Limited and its affiliates, including, but not limited to, the following entities:
Additional information for users located in the European Economic Area ("EEA"), Switzerland and the UK about their rights and other information can be found in the ANNEX to this Privacy Notice.
When a user interacts with any of the platforms, we may collect certain data about that user. This data falls into 2 broad categories: (i) data about a user themselves, which the user gives us; and (ii) data about the user, or the way a user interacts with the platforms or Services, which is collected by us electronically (collectively "User Information"). We collect the following User Information in accordance with applicable law:
We may also collect personal information from a variety of third-party sources. These include social networks (subject to the user's privacy settings and the privacy policy of the social network), service providers which allow us to verify, enhance or supplement the User Information collected on our platforms, and business partners to whom we are offering a service.
We use the User Information for three main purposes:
The platforms we operate are designed to attract as many users as possible. In our case, our users are typically sports fans or interested in sports news, other sports-related content but may also extend to lifestyle content. The creation of this content, and the work that goes into ensuring that the platforms continue to be digital sports destinations, are funded by advertising revenues which we receive as a result of showing users advertising or other sponsored or branded content on the platforms. We have a legitimate interest in ensuring that we deliver this advertising in a responsible way, and in allowing us to deliver it to the users most likely to be interested in it, and in doing so we employ User Information, such as the user's location, how the user engages with the platforms and the content that the user views. More specifically, in relation to advertising:
Much of the User Information that we collect, and most of the information we employ in connection with advertising, is obtained via the use of cookies and similar technologies. Cookies are usually a string of numbers and/or letters that a platform transfers to a user's hard drive. Similar technologies include pixel tags and web storage and other technologies, and we refer to all these things as “cookies” in this section. The cookies enable the platforms to "remember" you, either for the duration of your visit (session cookies) or for repeat visits (persistent cookies). On the platforms, we use the following types of cookies:
We may share User Information with any member of the Sporting News Group where this is necessary for business administration purposes in accordance with applicable law. We may also allow other members of the Sporting News Group to contact users with relevant offers, competitions and latest news (where they have consented to doing so, if required by applicable laws). We may also share User Information with selected third parties including:
If you would like us to stop sending you marketing communications you may use the unsubscribe link in our marketing communications. You can also send us an email at [email protected] to unsubscribe from our marketing communications. If you, or another user of your device, wish to withdraw your cookies consent at any time, you have the ability to accept or decline cookies by modifying your browser setting. You may also go to www.allaboutcookies.org or www.youronlinechoices.eu if you are in Europe, or to www.aboutads.info/choices if you are anywhere else for instructions on how to disable cookies. You may opt-out from Google Analytics here. In some instances, when you opt-out, a new cookie (Opt-Out-Cookie) is placed in your web browser. This tells the third party provider to cease data collection from your browser and prevents advertisements from being delivered to you.
Affiliate Program Participation The Website may engage in affiliate marketing, which is done by embedding tracking links into the Website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commission. When our editorial or commerce teams have manually added affiliate links to our articles, we will include a disclosure within the content. The affiliate partner may post customized links, provided by the affiliate partner to track the referrals to their website. This program utilizes cookies to track visits for the purposes of assigning commission on these sales. Further, The Sporting News is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.com. As an Amazon Associate we earn from qualifying purchases.
The Sporting News is home to editorial and commercial partnership networks. In no case, however, do these partnerships interfere with the independence and integrity of our editorial teams or the content they create. Content published to The Sporting News is approved following our best practice guidelines.
We understand that the security of your User Information is important to you. When handling User Information, security is paramount and we seek to ensure that User Information is protected through appropriate technical and organisational measures. We use reasonable administrative, logical and physical controls, including password protection, to safeguard your User Information against loss, theft and unauthorised access, use or modification. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your User Information in accordance with applicable law, we cannot guarantee the security of your User Information.
Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this notice. Information which you provide may be transferred to our group companies, commercial partners, suppliers or agents located outside your country as set out in paragraph 5 above. We will ensure adequate protection of personal data transferred outside of your country as required under applicable laws. For example, if you are located in the EEA, Swiss or in the UK, we may enter into standard clauses with the recipient. You may contact us for a copy of the safeguards which we have put in place to protect your personal data in these circumstances. In addition, personal information that you submit for publication on the platforms will be published on the internet and may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.
Our platforms are not directly intended for children and should not be used by them unless supervised by a parent or guardian.
Questions, comments and requests regarding this Privacy Notice are welcomed and should be addressed to:
Sporting Media USA Inc
850 New Burton Road
Suite 201
City of Dover
County of Kent 19904
Delaware USA
[email protected]
We reserve the right to change the practices described in this Privacy Notice at any time by posting an updated Privacy Notice. Please check here periodically. If we amend this notice, your continued use of the platforms will amount to your acknowledgement of the amended notice. ANNEX TO PRIVACY NOTICE - INFORMATION FOR EEA, SWISS AND UK INDIVIDUALS In order to comply with data privacy regulations in the EEA, Switzerland and the UK, we provide additional information to our EEA, Switzerland and UK based users. What is personal data? “Personal data” is information about you (a “data subject”) the use of which is governed by applicable data protection laws. It will include any information from which you can be identified, directly or indirectly, in particular by reference to an identifier such as your name, an identification number, location data, an online identifier or other information about your identity. Most User Information will constitute personal data. Who is responsible for your personal data? Sporting News Enterprises UK Limited Company Number 12988496 73 Cornhill London EC3V 3QQ, United Kingdom What is the legal basis on which we rely to process your personal data? On some occasions, we process your personal data with your consent (for example, when you agree to participate in our surveys and other activities or when you give us consent to send you marketing communications (adopting a “double-opt-in” where required) or to deal with your enquiries, as set out in paragraph 3 (d). On other occasions, we process your personal data when we need to do this in order to fulfil a contract with you (for example, to make available to you the requested content or for billing purposes) or in order to take steps prior to entering into a contract (for example, verifying your information), as set out in paragraph 3 letters (a), (b), (c), (f), (g), (h), (i), (j) and (k). We also process your personal data when it is in our legitimate interests to do this and when these interests are not overridden by your data protection rights, as set out in paragraph 3 letters (c), (e), (j), (k), (l), (n) and (o). For example, we may process your personal data in our legitimate interests to ensure that the platforms and Services are provided efficiently and in a user-friendly and personalised manner taking into account user feedback, data and profiles, unless consent is required for any such processing under applicable law. We will process personal data to ensure the security of our business and the information of our users, and to ensure the proper and efficient administration of our business. Finally, we will process your personal data where we are required to do this by law (for example, where we have to fulfil anti-money laundering requirements or disclose information under a court order), as set out in paragraph 3 letters (f), (g), (k) and (m). How long do we keep data? We keep your data for only as long as required to provide you with the necessary Services and to carry out the processing set out in this notice, and in line with its obligation under applicable law. This means that we will generally not keep your personal information for longer than six years following your last interaction with us, and the retention period will often be shorter. For example, we may keep your information for marketing purposes for a period of 3 years following the termination or expiry of our relationship, or your last contact with us. Your rights Data subjects may ask us for a copy of their information, to correct it, erase it or to transfer it to other organisations at their request. Data subjects also have rights to object to some processing including profiling and, where we have asked for their consent to process the data subject’s data, to withdraw this consent. In particular, data subjects have the right to object to direct marketing at any time. Where a data subject withdraws their consent, this will not affect the legitimacy of the processing conducted prior to your request. Where we process data because we have a legitimate interest in doing so (as explained above), the data subject has a right to object to this. Where we make a decision based solely on automated processing which significantly affects the data subject, he or she may have the right to contest the decision, express his or her point of view and obtain human intervention. These rights may be limited in some situations – for example, where we can demonstrate that we have a legal requirement to process your data. Please use the contact information set out in our Contact section above. We hope that we can satisfy queries you may have about the way we process your data. However, if you have unresolved concerns you also have the right to complain to your local data protection authority.
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