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Featured Case Study

Case Studies
  • FIBA
  • Fubo
  • UPS Now
  • SuperDraft

FIBA World Cup 2023

OBJECTIVE

SN was tasked to leverage the 2023 FIBA World Cup to deliver engaging content, enhance the viewing experience, maximize reach and drive D2C business growth.

RESULTS

In partnership with FIBA Basketball, SN executed a comprehensive content plan for the 2023 FIBA World Cup - including bespoke coverage, FIBA video highlights and custom multimedia distributed across SN site, partner sites & social channels, along with CS 1891 integrations to drive D2C business.

KPI
1M
Unique Users
1.3M
Page Views
1.5M
Social Impressions
RESULT
4.8M
Unique Users
6.4M
Page Views
16.8M
Social Impressions

Fubo

OBJECTIVE

SN to build a robust content plan to highlight fubo as our preferred US OTT partner across multiple sports including NFL, Soccer, MLB, Hockey and more. Fubo receives bespoke content and links to showcase must watch sporting events to drive subscriptions, with a strong CPC, when it matters to fans.


RESULTS

In a 7-year (and growing) partnership with fubo, SN has provided native support with fixed placements across sports sections, content creation with 'How to Watch' series and bespoke contextual integrations including the delivery of new schedule pages and widget placements across SN, social and SN's distribution partners.

100M
Page Views
Top 2
Conversions Partner
2X above
Fubo's average CTRs for partners

UPS March Madness

RESULTS

SN created a custom solution around UPS' TPI that was engaging and a central part of the March Madness conversation. Not only did the hub live on our site to serve our users, we further created an iFramed solution for the UPS brand site. UPS received both promotion and coverage across web, tablet, mobile & social creating a truly cross-platform campaign.

KPI
57M
Impressions
70K
Clicks
.10%
Click Rate
RESULT
62M
Impressions
79K
Clicks
.13%
Click Rate

SuperDraft

OBJECTIVE

SN to build a delivery plan to support the growth of SuperDraft subscribers under a LTV model from the 2023.24 NFL football season. TSN to help support the awareness of SuperDraft against competitor brands with content, partner links and curation of a 'Free Square' widget.


RESULTS

SN has provided sponsorship placements for SuperDraft across the site, seeding the brand into our Fantasy users and beyond. Placements included custom content creation, widgets utilised against key word pairs or sports sections, media support and social media collaboration.

50K >
Clicks
10%
Conversion Rate
95%
Newsletter Retention