The Sporting News Cookie Policy

Last Updated: August 31, 2026

When you visit or access websites or mobile applications (the “Platforms”) of The Sporting News (“SN”, “we” or “us”), we use and allow certain third parties to use cookies, web beacons, pixel tags, software development kits, scripts, and similar technologies (“Tracking Technologies”). This Cookie Policy explains what these technologies are, why we use them, and the choices you have. It forms part of our Privacy Policy.

Tracking technologies allow us to collect information about you and your online behavior to improve navigation on our Platforms, compile statistics, perform analytics, serve personalized ads, and administer services to our users, customers, and partners.

Different Types of Tracking Technologies

  1. Cookies: Small text files stored on your device or browser that help websites remember you across visits.
  2. Pixels/Web beacons: Tiny images or code snippets on a page or in an email that measure interactions and may set or read cookies.
  3. Software Development Kits (SDKs): Code in our mobile apps that helps us understand app usage and collect device/network information such as device identifiers, subject to your device settings.

How we use Tracking Technologies

On the Platforms, we (and our partners) use the following categories:

  1. Strictly Necessary: Essential to enable you to navigate the Platforms securely and receive the Services you request (cannot be turned off);
  2. Functionality: Remember your preferences, including language, location, or saved settings;
  3. Performance: Improve how the Platforms function, including helping pages load faster;
  4. Analytics: Measure usage and performance. We may use third-party analytics services such as Google Analytics. Your IP address and other information may be collected by automated means to evaluate use, compile reports, identify patterns, and provide related services. For how Google Analytics uses data, see: https://policies.google.com/technologies/partner-sites;
  5. Targeting/Advertising: Help us (and our partners) serve relevant ads and apply frequency capping; and
  6. Social Media: Enable sharing or interactions with social platforms.
  • United States (and other regions): Depending on your location, you may have the right to opt out of “sale,” “sharing,” or targeted advertising. Where required by law, we honor recognized opt-out preference signals (such as Global Privacy Control (GPC)) for the browser sending the signal.
  • EEA/UK/Switzerland: Where required by law, we obtain your consent before setting non-essential cookies (such as analytics and advertising). You can withdraw consent at any time in Cookie settings.

Managing Your Cookies

Depending on your location, you can accept, reject, or change non-essential cookies through our consent management tools, including the “Your Privacy Choices” link on our U.S. Platforms and Cookie settings where available. Strictly necessary cookies are required to provide the Service and keep the Platforms secure and cannot be turned off.

Where applicable (certain U.S. states), if your browser sends a recognized opt-out signal (such as GPC), we treat it as a request to opt out of “sale,” “sharing,” or targeted advertising for that browser.

On our U.S. Platforms, you may use the link labeled “Your Privacy Choices” to exercise applicable opt-out rights. You can also email [email protected].

Information about cookies is usually found in the “Help” or “Settings” section of the web browser. Below are links to commonly used browsers:

Google Chrome
https://support.google.com/chrome/answer/95647

Safari
https://support.apple.com/en-us/HT201265

Internet Explorer
https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

Firefox
https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Android
https://support.google.com/chrome/answer/95647

If you are on a mobile device, you can reset or limit the device advertising ID and ad personalization in your device settings. You may also use the DAA’s AppChoices tool: https://youradchoices.com/appchoices and interest-based ad choices at https://optout.aboutads.info and if you are in Europe, you may go to https://www.youronlinechoices.eu.

For other browsers, please consult the documentation that your browser manufacturer provides. Cookie and opt-out preferences are browser and device-specific and may reset if you clear cookies or change devices.

Updates

We may update this Cookie Policy from time to time. If we do, we will update the “Last Updated” date above.